News

A Target Audience Is Key to Your Direct Mail Success
Jan 30, 2019

Carpet-bombing is not the best approach to take in a direct mail campaign. By carefully targeting your recipients instead, you’ll save both time and money while also eliminating a great deal of potential frustration. Why waste print costs and postage on sending your mail piece to people or businesses that are not likely to respond? You’ll need more than just names and addresses to help you achieve the response you’re looking for. You’ll get better results by sending your mail piece...